Global clothing line Makaveli Branded features Hip-Hop Activist Raoul S. Juneja (a.k.a. Deejay Ra) in a new Canadian tribute ad for the official clothing line of best-selling rap musician of all time, Tupac Amaru Shakur.

Launched by Afeni Shakur seven years after the passing of her son Tupac, education fundraising themed line Makaveli Branded remains unique in clothing stores across the United States, Germany, Canada, Japan and France with proceeds being donated to its Tupac Scholarship Foundation and upcoming Tupac Center For The Arts in Stone Mountain, Georgia.

Recent Makaveli Branded related highlights include Afeni's 2003 "Tupac Resurrection" documentary receiving an Oscar nomination and Tupac's "Rose That Grew From Concrete" poetry book being placed on numerous 2004 school reading lists, adding to Tupac's music and movie library of sixteen solo albums and six Hollywood films plus an additional five documentaries and six books released since 1997 by Tupac's family, comrades and posthumous scholars.